Imagine we’re at the beginning of hip hop culture. It’s New York City in the 1970s and artists are creating in the streets, overflowing with creativity and no knowledge of how to profit from it. You’re LL Cool J. And, along comes Def Jam Records, the most iconic hip hop label in the history of music. Def Jam takes LL’s talent and molds that into record sales, places his music in movies, creates brand deals, partnerships, global tours and helps transform James Todd Smith into a global superstar who is still successful 40 years later. TALKS TOO MUCH International Speaking & Coaching is Def Jam Records and are on the lookout for the LL Cool J’s of the future. Except instead of music videos, CDs, performing at the Grammy’s and global festival tours, it’s books, podcast content, coaching at the Google office and speaking engagements around the world. Same same, but different. And when we celebrate ‘50 Years of TALKS TOO MUCH’, our artists will be billionaires, and not fighting to own their name, image and likeness, all while making $0.003 per stream on Spotify.